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Accounting on Net Zero

The SME business case for Net Zero and how accountants can drive change

This is not a book about the climate crisis andI am not a climate scientist.

Accounting on net zero book

This is a book about Net Zero. 

My intention within this book is to isolate Net Zero from the range of narratives that exist around climate change, especially the spectrum of opinion that is projected at us, often angrily.

As a chartered certified accountant who works in practice advising SME businesses, and as a business owner myself, I look at the fact of Net Zero, of the huge economic transition that sits behind it and wonder:

 ‘When do we ever get such foresight of a major shift in the business context?’.

We had no choice but to react to the COVID-19 pandemic, the Credit Crunch, and every other recession. We didn’t have any idea of the endpoint for the internet revolution, smartphones, globalisation. But with Net Zero here is a shift that will provide context over the coming decades with the aim to achieve Net Zero carbon-emissions by 2050 with near-term targets along the way. And like any major economic shift, failure to act as a business can be disastrous, whereas early action can unlock opportunities. 

This book is to show you the business case for profound and urgent action. I will equip you to act upon that in your business and empower you to add Net Zero into your business advisory toolkit.

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Calling accountants and bookkeepers

This book is written specifically for you and I – accountants and bookkeepers who work for, or with SMEs.  Here’s why.

ReadAccounting on Net Zero to learn:

Why Net Zero is an imperative for smaller businesses.
Everything an accountant needs to know about Net Zero.
Practical examples of financially sustainable actions that can be taken.
How to prepare and execute a Net Zero plan for your business.
How to advise a client on preparing their own Net Zero plan.
How to create a Net Zero as a Service revenue stream for your practice.
James’ book is such a welcome and timely contribution to a critical issue, and I am delighted to say that accountants couldn’t have a better guide”
by - Helen Brand OBE, ACCA Chief Executive
Accounting on net zero book

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